- Celebrities of the era were chosen to be photographed.
- Virginia Oldini, the Countess of Castiglione. One of the first fashion models.
- Showing women's legs in photo's was pushing the boundaries.
- Came about with improvements in printing.
- Vogue vs Harpers Bazaar - leaders in fashion photography during 20's and 30's.
- ID Magazine vs The Face - leaders during 1990's.
- Commercial field rather than art.
- Ghost mannequin, still life.
- Democratises fashion photography.
- Anyone can write about and photograph fashion.
- Now looking to ordinary people to influence fashion.
- Paul Poiret (1879-1944) - garments with the freedom from corsetry.
- Edward Steichen - during modernism, celebration of technical aspects of the garment. Reflect garment qualities.
- Horst P Horst - around in the 30's and 40's, responds to Salvador Dali, reflects his interests in surrealism.
- Cecil Beaton (1904-1980) - member of the 'bright young things', photographed british royals, prolific diarist, involved in set design and film.
- Lee Miller (1907-1977) - female, photographer and model at 19, taught herself, active in surrealist movement, war correspondent.
- Louise Dahl Wolfe - introduces environmental fashion photography, visual contrast between figures, early adopter of colour film.
- David Bailey - coming together of fashion, music and photography, pop culture, highly accessible.
- Richard Avedon (1923-2004) - environmental and theatre, pioneer for the 'in-between movement', crosses into art documentary.
- Helmut Newton (1920-2004) - typical of 1980's power body.
- Jamel Shabazz - 1980's, photographing fashion on the streets, hip hop.
- Jeurgen Teller (1964 - ) - works with musicians, their life as well as fashion.
- Terry Richardson - idealised bodies, controversial.
- Nick Knight - photoshop integral part of his work, links clothing and bodies with architecture and mechanics.
- Ari Versluis & Ellie Uyttenbrock - reproduce catalogue style, fine art product.