Todd Anderson
Woolworths Mothers Day
I like the consistent use of pattern within this set and I think it works well in multiple colour variations. There has also been illustrative aspects introduced that I think helps to break up the individual products. I like how even though all are different the use of colour keeps the theme consistent throughout.
Garden Party Fresh Flowers
This set carries similar principles but the pattern and colours used are a lot more subtle and helps to give a very relaxing vibe. I feel that this is probably for an older target audience than who I will be aiming for as the illustration style seems very traditional.
Woolworths Twilight Charm
This set is very decorative. The gilded illustrations combined with the foiling creates a very intense look.
Garden Flowers Gifting
http://www.behance.net/
Again, bright tropical colours have been used, I think tones like this would look great within a display.
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