Friday, 1 February 2013

Parfumeur Brand Research.

About L'Artisan Parfumeur

L’Artisan Parfumeur is one of the most unique and iconoclastic fragrance houses in the world. We work with imagination, exceptional raw materials and visionary perfumers to forge a distinctive alchemical vision, creating some of the most intriguing, singular and deeply personal scents of recent years.

L’Artisan Parfumeur was founded in Paris in 1976 by perfumer-chemist Jean Laporte and was one of the first of a movement of exclusive niche fragrance houses inspired by nature and a desire to do things a little differently. A combination of classicism, avant-garde fragrance creation, innovative collaborations and an insistence of the highest quality materials has created a body of original, sometimes shocking work. This blending of artisanal fragrance creation and contemporary artistic flair has captured the heart of fragrance aficionados looking for quality, craftsmanship and authenticity.

L’Artisan Parfumeur is proud to have worked over the last 30 years with a circle of talented and well-known perfumers. As pioneers in “niche perfumery”, we have given each of these artists the opportunity to express themselves with total creative freedom and explore their wildest olfactory fantasies. These creators are now stars of modern perfumery!

Scent Collection

This is the current collection and packaging for the company and the scents have been separated into different categories. The current bottle design is very classic and varies only slightly. The labels are very simplistic and colour is used to distinguish the different smells, alongside simplistic icons. Although I feel the bottle shape links well with the brand, how they have been displayed within these images doesn't seem as appropriate. The colours signifying each theme has been considered well but I feel the illustrations seem very dated, especially in contrast with the paint splash that to me doesn't signify high end luxury.






Packaging by Daniel Redfern Cook

Here is some specialist packaging designs for the christmas period. I personally think that are very aesthetically attractive but they are very centred around a female audience and with the new scents being unisex this style will not be appropriate. One aspect that I would like to continue is the clear high quality.

2011 Christmas Gift Set

2012 Christmas Gift Set

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