Parfumeur Packaging Research.

I wanted to look at other high end perfume brands to see what the competition would be.

Penhaligon

Similarly to the L'Artisan christmas packaging these next three designs are very heavily illustration based with styles that are more strongly based towards a feminine look. Especially with the use of bows and tassels. Although the colour choices in these examples are less gender biased.

Christmas 2010

Christmas 2012

Christmas 2011

Juniper Sling

This option would be a lot more appropriate for our male and female target audience, apart from the bow design on the bottle. The colour is great and has a very fresh look and the pattern is neutral.

http://www.jkrglobal.com/

Grossmith

I like the crisp, look of these bottles. The only fault is that appear quite traditional and old fashioned and the client wanted to modernise their brand.

http://www.holmesandmarchant.com/

Sol Perfume

This option is very feminine with the colour choice, floral decoration and perfume puff. It totally goes against what we want to create.

http://www.behance.net/