Thursday, 9 May 2013

D.C Publication Gender in Advertising Video.

Key Points:

  • "Women are sexualised to sell products."
  • "One study found that more than 50% of ad's in women's magazines portrayed women as objects."
  • "More than 81% of women occasionally read fashion magazines."
  • "Depression in men has increased dramatically in the past two decades."
  • "Media plays a strong role in how we view each other and ourselves."
  • "Heavy exposure to media alters the viewers perception of social reality in a way that matches the media world."
  • "Advertising companies spend over $5 billion a year to tell you how to think."

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