Design Context: What is Good? Web Research.

I have decide to look into homeware brand websites to give me a better idea of how to lay out my own site and what content to include. There were some similarities that I noticed across the range for example the logo always being placed in the top left corner and the navigation running underneath. The also use a lot of drop down menus, but I don't think this will be as relevant to my design as I only focus on one aspect whereas a lot of these shops have multiple departments. Thumbnails are also used to display the products and are commonly arranged in a grid format to make it easier for the audience to view. These normally have a brief bit of information and then once it is clicked goes into a lot more detail. The images can also be zoomed to allow the audience a closer look at the product. Some of the photography used is simple, that I think is effective and other times the products appear in a set up environment. Filters for the products is also common because of the extensive product range, that may need narrowing down by the audience.

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