Monday, 17 December 2012

Study Task Three - Panopticism

Choose an example of one aspect of contemporary culture that is, in your opinion, panoptic. Write an explanation of this, in approximately 400 words, employing key Foucauldian language, such as 'Docile Bodies' or 'self-regulation', and using not less than 5 quotes from the text 'Panopticism' in Thomas, J. (2000) 'Reading Images', NY, Palgrave McMillan. refer also to the lecture, 'Panopticism' (25 /10 /12), and the accompanying seminar.

It could be said that aspects of religious societies could be seen as having links with panopticism. The main area where I feel this is the case is the belief that everyone on earth is constantly being watched by God, this thought of an "omnipresent and omniscient power" links strongly with the main aspect of the Panopticon building, the viewing tower. Inmates within the panopticon could not see each other, but would be constantly staring into the centre where the guards would be. Even if the guards were not visible, like God, the tower itself was a constant reminder that they could be being watched. The idea of always being in the light and being constantly viewed as an object of scrutiny within a religious and panoptic institutions can be seen as a form of control. Foucault writes "Visibility is a trap," and to be visible means you are detectable and will be always caught out. Therefore the constant surveillance of supervisors will always play on people's minds and effect their decisions and behaviour.

Another aspect of religion that could be said to link to this theory is 'The Ten Commandments', a set of rules on how to live within the Jewish and Christian communities. According to Foucault this could be considered as "strict divisions; not laws transgressed, but the penetration of regulation into even the smallest details of everyday life." That with these rules and the threat of punishment for breaking them leads to a society made of 'docile bodies,' which could be described as self monitoring, self correcting, obedient bodies, people who do what they're told without questioning it. Within the church there is also the option to 'confess your sins' this increases religious control as it allows people to remain within the community, as if there was no possibility of being accepted back there would be no reason to abide by the rules and they could continue to make decisions that didn't reflect God's views.

Finally, Foucault often describes the real life events of the Plague "The following, according to an order published at the end of the seventeenth century, were measures to be taken when the plague appeared in a town." and applies them to his ideas of panopticism. He describes the 'festival' aspect of the plague as "...suspended laws, lifted prohibitions, the frenzy of passing time, bodies mingling together without respect, individuals unmasked, abandoning their statuary identity and the figure under which they had been recognised." Also, the 'political' view of the plague and it's dreams of ultimate control "The plague stricken town, transversed throughout with hierarchy, surveillance, observation, writing; the town immobilised by the functioning of an extensive power that bears in a distinct way over all individual bodies - this is the utopia of the governed city." This idea can be linked with the threat of an apocalyptic world within religion, as Foucault writes "in order to see perfect disciplines functioning, rulers dreamt of the state of plague." It could be described as religious rulers imagining social disorder and wanting this disorder in order to set it right and control by creating new disciplinary measures.

Thursday, 13 December 2012

Lecture Nine - Identity.

  • to introduce historical conceptions of identity
  • to introduce Foucaults 'discourse' methodology
  • to consider 'post modern theories of identity
  • to consider identity today, especially in the digital domain

Theories of identity
  • essentialism
    • phrenology
      • not a real science
      • perfect ratio of your brain make-up with different areas
      • with this you will have a balanced identity
      • moral, refelctives, self perfecting, perceptives, animal, domestic, aspiring
    • physiogonmy
      • stereotypes
      • grades of intelligence
      • the more you veer from the vertical the less intelligent you are
      • legitimising racism
      • Hieronymous Bosch (1450 - 1516) 'Christ carrying the Cross', exaggerates facial stereotypes
      • Chris Ofili, 'Holy Virgin Mary' (1996), black virgin mary, was removed from an exhibition as it offended people

Historical faces of Identity
  • pre-modern identity
    • personal identity is stable
    • institutions determined identity
    • through marriage, monarchy, government
    • 'secure' identities
    • the identity you're born with will be the one you have for the rest of your life
  • modern identity
    • 19th and early 20th centuries
    • rise of a new working class
    • three important writers acknowledge it
    • Charles Baudelaire - introduces 'flaneur' (gentlemen stroller)
    • Thorstein Veblen - 'conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure', an identity of not having to go to work
    • Georg Simmel - trickle down theory, emulation, distinction, the 'mask' of fashion', hiding behind fashion, aspiring to the upper class the lower class where similar clothes to bridge the gap, the upper class then update their wardrobe
  • post-modern identity
    • discourse analysis
    • identity is constructed out of the discourses culturally available to us
    • possible discourses - age, glass, gender, sexual orientation etc
    • discourses to be considered - class, nationality, 'race/ethnicity and gender and sexuality' = 'otherness'
    • awareness of your own identity
    • national identity

The post modern condition
  • liquid modernity and liquid love
  • identity is constructed through our social experience
  • Erving Goffman 'The presentation of self in everyday life'
  • Zygmunt Bauman - "yes identity is revealed to us only as something to be invented rather than discovered, as a target of an effort, an objective"
  • introspection a disappearing act in modern society

Goji Tropical Design Research.

The Sherwin Williams Company

With this design I really like the blue and off white colour scheme, as I think it is a classy take on the tropical theme. It works successfully because even using these colours the illustrations still remain clear and so does the theme. I think I would like to include some foliage like this into my designs.


I like the linear style of this pattern and how contrasting colours have been used to overlay the different aspects to create an interesting effect. I think the repeat style has a great aesthetic look.


I think the colours chosen for these designs are really successful and appeal to me a lot. I also like how the lines that are used to depict the form of the objects are in complimentary shades, rather than a black which could be to over powering. I like the detail that has been incorporated into the shapes as it creates a very visually exciting end result.

Bonnie Christine

I love the style of these designs, especially the top example. I like the varying thickness of line and how it helps to create the form and pattern. The pastel shades of tropical colour also really appeal to me and I think I would like to work with these tones in my own work.

Chenille Bliss

The contrast between the pink and green is what drew me to this design and I think there is great light and shade definition.

Gold Me

I think pineapples would be a really interesting subject matter to consider as I think their shape and texture is really interesting. The choice of colour is also really unusual as the green and yellow are very vibrant and the blue a pastel.

Designer Wall Coverings

This set is very bold and simplistic. I think they are strong and stand out a lot, but I doubt it will be the route I go down for my own designs as I like the idea of having multiple colours.

Monday, 10 December 2012

Seminar Four - Lecture Analysis.

Group presentation points

Popular Culture

  • a set of ideas followed by a set of people at a particular time, trends.

Key points:
  • authentic culture vs. popular culture
    • repetition of films/programmes
    • elite vs. masses
  • Frankfurt school
    • elitist view
    • maintains social order/authority
    • decline in western world, dumbing down of society
  • Marx's concept
    • base forms structure
    • base is skills and aspects a society has
    • superstructure is a direct result of the base

Links with graphic design:
  • fine art equals...
    • authentic culture
    • for the rich by the rich
    • in galleries
  • graphic design equals...
    • popular culture
    • for the masses by the masses
    • in the everyday environment

Celebrity Culture


  • relationship between photography/film/tv
  • how contemporary identity and celebrity are entwined

Key points:
  • the reinvention of celebrity
    • lady gaga
    • madonna
    • new image for each album/daily appearance
  • mediums of celebrity
    • twitter for connecting with celebrities, links with their personal lives
    • youtube for creating new celebrities
  • politics
    • creating a celebrity status for political figures e.g Obama and Kennedy
    • makes politics more relatable to the masses

Links with graphic design:
  • people becoming a product
  • people branding themselves e.g David Beckham

Further analysis of lectures

Popular Culture
  • created by the people vs. created by the elite
  • class based analysis
  • culture vs. popular culture... art vs. graphic design
  • base
    • economic reality
    • factories
    • skills of workers
    • things society has to generate for itself
    • internet
    • produces wealth
  • relations of production
    • the relationship between aspects of the base
    • the links between different sectors
    • forms the superstructure
    • marx's theory - everything is created from this
  • superstructure
    • direct result of the base
    • fashion/music/art
    • ways of thinking/attitudes
  • contextual example
    • industrial capitalism emerges in Manchester where there is a strong class divide
    • culture emerges from this
    • working class subculture threatens elite
    • elite come up with ideas to retain control

Cities and Film
  • city and modernism
  • urban sociology
  • the individual and the city
  • the body and the machine
  • production and consumption
  • the city controls us
    • way finding/signage
    • advertising and consumption
    • surveillance

  • group within a larger group
  • performance of the city
  • redefining the urban space
  • symbolic challenges
    • threats to attack and redefine
    • punks and anarchy
  • challenge the mainstream
    • subcultures challenge the mass minded popular culture
    • subcultures challenge the dominant culture

Celebrity Culture
  • identity and celebrity
  • recycling
  • changing focus
    • celebrity as 'artist'
    • celebrity as 'personality'
  • commodity culture
    • branded people
    • judging people as things

Thursday, 6 December 2012

ISTD Initial Content Research.


"Backpacking is low-budget, independent, see-the-world, off-the-beaten-track travelling. Averse to lugging luggage and to the bland, packaged nature of the commercial tour, backpackers prize the mobility that their packs give them, and would never trade their pack for a suitcase, no matter how many wheels it had."

Backpacking is a subculture of generally youthful travellers exploring the planet on a limited budget. They refer to themselves as backpackers because they can be roughly defined as travellers that travel with a rucksack (a large backpack) instead of a suitcase. They may go hiking and camping, backpacking in the other sense, but they more often explore more urban settings. United in having slim wallets as well as a passion for the exotic, they seek out low-cost options such as sharing lifts, standby flights (or if the backpacking trip is circumglobal, a relatively cheap round-the-world air ticket which permits numerous stops), youth hostels, free hospitality services and buying food at supermarkets abroad instead of going to restaurants. They often collect in beautiful places with low costs of living such as Goa (India), Essaouira (Morocco), or Thailand.


The Inter Rail pass allows any person who has been living in Europe or any of Russia, Byelorussia, Ukraine, Moldova, Algeria, Morocco, Tunisia or Turkey for at least six months, to travel throughout Europe by train. Eurail offers a similar pass for visitors from outside Europe, which is more limited in scope but also offers the option of first class travel.

"Interrailing" is less popular in these days of discount airlines and various affordable air passes, but it remains a uniquely flexible way to travel - you can literally arrive at a city, decide you don't like the look of it, and zoom off on the next train out. This makes it a great way to get a feel for a large region, especially when heading out into the countryside. Do not, however, fall into the trap of traveling so continuously that all you see is a blur of railway stations; it's always best to spend a minimum of three nights per destination so you can settle down a bit. Inter Rail is a great deal in countries where rail travel would otherwise be expensive, eg. Germany, Switzerland or Scandinavia. It's a poorer investment in Eastern Europe, where individual train tickets are generally cheaper. Do note that, if you're going to stick to a tightly defined geographical region, there will often be local passes available that may be more affordable than Inter Rail.

Europe is for the purpose of Inter Rail portioned into eight zones:
A: Great Britain, Northern Ireland, Republic of Ireland
B: Sweden, Norway, Finland
C: Denmark, Germany, Switzerland, Austria
D: Poland, Czech Republic, Slovakia, Hungary, Croatia, Bosnia-Hercegovina
E: France, Belgium, Netherlands, Luxembourg
F: Spain, Portugal, Morocco
G: Italy, Slovenia, Greece, Turkey and the Ancona-Bari/Igoumenitsa-Patras ferries between Italy and Greece
H: Bulgaria, Romania, Serbia and Montenegro, Former Yugoslav Republic of Macedonia

City Breaks


Safari means ‘journey’ in Swahili, and every moment you spend with African soil beneath your feet will forever be a precious memory of your journey of self-discovery. Africa is not just a place, it’s an experience.

It's raw, pure and inspiring, a plethora of landscapes filled with the treasures of the earth, be it the shocking pink swathe of a thousand flamingos, the immense burnt orange Sossusvlei dunes or the lush green wetlands of the Okavango Delta. Africa must be seen and experienced to be truly understood.
Whether this is your first time treading the wilds of Africa, or you fell in love many visits ago, we can provide an experience that will stay with you forever. Young or old, single or with family, Africa safari holidays can be tailor made to be an awe-inspiring experience for all travellers.

Rather than choosing your destination first, it can be useful to consider the type of safari that you want. There are a number of factors to take into account, with budget often a solid starting point. But it’s also good to have an idea of how you plan to travel around, if you like the thought of staying in tented camps or traditional lodges, and whether you’re happy to join an organised group safari or would prefer to tailor-make your own.

Ski Holidays

5 Top Tips:

  • As a beginner, don't try to organise a ski holiday yourself - you won't have a clue what kind of accommodation to book. It's much better to put yourself into the hands of a specialist tour operator, and buy a travel and accommodation package. The tour operators also have reps on hand in the resort to help you through the confusion of the first two or three days.
  • Stay in a catered chalet if you can. Catered chalets are mountain houses or apartments offering guest bedrooms and communal dining, laid on by the tour operator's staff. The atmosphere is usually bright and sociable, and you can pick up lots of advice from the staff and your fellow guests.
  • Always, always get professional ski tuition if you are a beginner. Never let your friends teach you. Before long they'll get bored and drag you down something terrifying.
  • When thinking about beginners skiing tuition, do an internet search to see if there is a British ski school in your resort (of course, not necessary in North America). Book it separately from the rest of your holiday if you find one.
  • Buy as little as you can for your first ski trip. These days you can even rent your ski clothing.

When to go:

Very roughly, the ski season in the northern hemisphere runs from the end of November until the end of April. The busiest and most expensive times are over New Year, during February half-term and over Easter. All things considered, January is the best time for skiing beginners. It's cheap, the slopes are quiet and the snow should be in good shape.

What equipment to take:

Almost everything you need for your first ski trip can be hired - boots and skis or a snowboard are available in the resort whilst you can hire clothing in the UK or alternatively borrow some from a friend. However there are some essentials that you will need to buy before leaving the UK such as:
  • Goggles - so you can see in heavy snowfall
  • Gloves
  • A woolly hat or a helmet for snowboarding
  • Swimwear - Jacuzzis are the best way to relax tired muscles after a day on the slopes.
  • Socks, jumpers and fleeces in case the temperature drops.

Holiday Parks

UK holidays, weekend breaks and short breaks from Center Parcs, we operate four Holiday Villages in the UK; each is set in a forest environment, providing high quality holiday accommodation in fully equipped villas, apartments and holiday lodges. Each Village offers an extensive range of sports and leisure activities plus numerous restaurants, bars and retail outlets and superb Aqua Sana Spa facilities. Whether you are looking for a family holiday, activity holiday, short break, weekend break or even a spa break, Center Parcs has all the essential elements to make the perfect UK holiday.

Center Parcs has over 200 indoor and outdoor activities, from free activities such as the Subtropical Swimming Paradise, to paid for activities such as Badminton, Tennis, Paintballing, Windsurfing, Canoeing and much much more. Once you have booked your break, you will be able to book your activities online.

Billy Butlin opened his first resort in 1936. Right from the start, his aim was to bring a little colour and happiness into the lives of hardworking families. Billy’s principles for the perfect holiday were as straightforward and down-to-earth as the man himself. And to this day, while a lot has changed, we still believe in his mission to delight.


Camping is an outdoor recreational activity. The participants (known as campers) leave urban areas, their home region, or civilization and enjoy nature while spending one or several nights outdoors, usually at a campsite. Camping may involve the use of a tent, caravan, motorhome, cabin, a primitive structure, or no shelter at all. In many parts of the world, camping refers exclusively to the use of tents or similar portable structures. Camping as a recreational activity became popular in the early 20th century. Campers frequent national or state parks, other publicly owned natural areas, and privately owned campgrounds. Camping is a key part of many youth organizations around the world, such as scouting. It is used to teach self-reliance and teamwork. Camping is also used as an inexpensive form of accommodation for people attending large open air events such as sporting meetings and music festivals. Organizers often provide a field and other basic amenities.

Carry on glamping: Europe's poshest, coolest camping experiences Yurts, tipis, eco-pods, retro and gypsy caravans – there are now dozens of ways to enjoy the great outdoors without forgoing little luxuries like beds.

Belrepayre is a retro-style campsite situated near Mirepoix in the Pyrenees. Bring your own caravan (only vintage or Airstream models allowed) or tent. If you rock up in a vintage car (anything with 30 years on it), you'll get a 10% discount. Alternatively you can hire one of nine vintage Airstreams on site – from the Melody Maker, dedicated to 70s rock with record player, records and tapes, to the 1953 Silver Streak Clipper, decked out with 50s kitchenware and beautiful multicoloured curtains. There is a general store with fresh local produce and – apple of the owner's eye – the Apollo Lounge, an idiosyncratic Airstream diner. There are outdoor cinema sessions, yoga, table tennis and badminton facilities and retro disco nights. You can relax in the cedar wood hot tub or the Mongolian yurt, or discover the countryside and farmers' markets. You're not given directions until you've confirmed your reservation – this ensures that the park remains a well-kept secret.

Package Holidays

Several years ago booking a holiday could sometimes be a very stressful task. This is because you would have had to have booked the flights and accommodation plus sort out things such as vehicle hire and travel insurance. Trying to organise everything at the same time and getting everything done in time will have no doubt put a bit of a burden on the holiday before it had even begun. However, thanks to the invention of package holidays, booking a trip couldn’t be easier. So many companies now offer package holidays and they can range from simply just flights and accommodation to packages that include absolutely everything you will need for your holiday.

It’s hardly surprising that so many people opt for package holidays now rather than booking everything yourself. If you are booking everything separately then it is very easy not to realise how much your holiday is actually costing you. By the time you have added everything up you are more than likely going to find that you have actually spent a lot more than what you had planned. However, with package holidays you have the price right in front of you as well as a description of everything that the price includes.

Booking everything that you need for a holiday can be very stressful and time consuming. For example, once you have booked the flights you need to try and find a hotel that has availability at the same time and then you need to find things such as car rental as well. Getting all these things coordinated together can be very difficult especially if you are planning on going away during the peak season. Package holidays come with all these things included so all you have to do is select the holiday that you want and everything else is done for you. If you have decided to go on a completely different holiday to what you are used to then package holidays may be the safest option.

If you have never been somewhere before and don’t know the best places to go and stay around the area you could end up somewhere horrible. However, with package holidays you can feel confident that the company you are booking your holiday with know all the good and bad places to go to.

Charity Work Abroad

If you’re looking for a new challenge, look into volunteering opportunities abroad. Voluntary work will change your life – not only is it a great way to see the world, but you’ll also make a bunch of amazing new friends whilst helping out on projects that mean everything to local people. Plus, charity work abroad looks great on your CV and potential employers will be impressed by the fact you’ve lived and worked in another country. If you’re worried about the cost, don’t be - our volunteer projects start from as little as £35 per week, including accommodation.

Do you enjoy travelling?  Are you an animal lover?  Why not travel the world and work with animals?  From South Africa to Guatemala, there is plenty of choice available to you as a volunteer. Relaxation and exploration is what awaits you when volunteering in Guatemala. Beautiful exotic parrots, delicate fluttering butterflies, tiny sea turtle hatchlings and cute howler monkeys are just a few of the animals you can expect to see and help look after. From general day-to-day care, rescuing and releasing hatchlings, repairing cages, monitoring habitats to environmental conservation, you will never be lost for things to do in the stunning place of Guatemala. Voluntary work abroad with animals is such a unique and satisfying experience, where you feel accomplishment for the things you do to help. Many of the animals cannot fend for themselves and volunteers are welcomed with open arms in order to help the animals adjust and to care for their safety and wellbeing.

Do you want to experience new things in a different country? Why not consider doing voluntary work abroad? Volunteering with children is a rewarding and satisfying experience. Helping underprivileged children can really make you feel warm inside as you see the smiles on their faces. Most of the children in the volunteering placements throughout Africa, The Americas and Asia do not get the love and support they need. Volunteers help with this and can really make a huge difference in children's lives now and have a positive effect on their futures. You really won't want to leave and will continue to want to do more and more throughout your stay. Always full of fun and something to really get stuck into, working with children will keep you busy and leave you feeling happy and content in return.

Clubbing Holidays

Ibiza has long been top of the list when it comes to clubbing holidays. The ultimate nightlife destination, Ibiza holidays are synonymous with clubs, beach parties, drinking and hedonism in general. For clubbers, sleep is a rare commodity, but the glorious beaches are the best place to get your head down for a couple of hours before heading out again. Entry prices to Ibiza clubs are not cheap, but for avid clubbers, it's money well spent. What's great about Ibiza is that despite its reputation, there's actually far more to enjoy than the clubs. It boasts some of the most gorgeous beaches in the Mediterranean, and if you're savvy enough to book car hire in Ibiza you can spend some time beach hopping between nights out. Club wise, there's a handful of Ibiza clubs you simply can't miss. Our must-do list includes Space, Pacha, Amnesia, Il Divino and Manumission, and for the best beach party head to Bora Bora Beach and its famously eponymous beach club, where the party starts at 4pm sharp every day and continues into the small hours.

Magaluf is not shy about its reputation as a hedonistic party goers' paradise. Its monster clubs, laser shows, world famous DJs foam parties and drinks promotions keep serious clubbers flocking in year after year. Undoubtedly one of Europe's greatest clubbing destinations, Magaluf's main clubs are the mighty BCM and the MCP clubs, Bananas, Buffalo Girls, Boomerang, Honey's and Tokio Joe's. Clubbing holidays in Magaluf guarantee the ultimate party experience. In the centre of Magaluf, BCM Planet Dance is one of Europe's biggest clubs and attracts the biggest names in trance and dance music. A Magaluf clubbing holiday wouldn’t be complete without at least one visit here. If you're serious about clubbing in Magaluf, it might be worth buying the MCP - the Magaluf Club Pass - giving you entry to Magaluf's top five clubs.

A European clubbing destination to rival Ibiza, Ayia Napa is great for quality clubs and fantastic sandy beaches to recover on. Originally a small fishing village, Ayia Napa has become famous for its nightlife, which plays out in hundreds of bars and clubs. The Square should be your first stop for Ayia Napa nightlife. For a relatively small area, there's a LOT packed into it, including plenty of places to drink and dance. The Square's hotspots are The Castle Club, Bedrock and Ice, each providing a unique experience with their variety of themes and, of course, music. Ayia Napa clubs are open until dawn, so people don't tend to go out until around 11pm, and it doesn't get really busy until gone midnight, with clubs opening at around 1am. Drinks and club entry prices are high, but nowhere near as high as in Ibiza, so if you're on a budget, an Ayia Napa clubbing holiday might be the way forward.

Lecture Eight - Creative Rhetorics.

  • "Different artists often have quite divergent conceptions of what they are doing"

  • Clarify how creativity is talked about
  • Enable us to talk with precision about creativity
  • Develop practice; techniques/definitions
  • Potentially expand discipline

Illustrated; The Blank Sheet Project
  • Rutger Hauer
  • Sir John Hegarty
  • Renzo Rosso
  • Neville Brody
  • Kati Howe

Renzo Rosso's creative rhetoric

  • Practice based beginning - (School of Fashion) studio-pedagogy (supports creativity) Arts & Crafts/Bauhaus
  • Best idea – always next creativity 'dynamic' George Dickie (1971) art is beyond definition constantly changing (history of aesthetics)
  • Be Stupid – using heart not head expressionist theory – linked to Romanticism idea that creativity is a knowledge-obtaining activity opposition to rational sciences
  • Rosso - Romantic Genius?
  • Work in teams – creative process Diesel, collaborative

  • Plato’s (427 BC - 346 BC ) problem with creativity 
  • Republic – ideal society (critique of democracy)
  • Metaphysics – forms
  • Physical world mimics the real Art imitates an imitation
  • Art mimics the sensory world
  • Creativity merely a technical skill - techne (GK)
  • Denied creativity's knowledge-producing capability
  • Dichotomy physical not mental activity

Ancient Greece
  • Gombrich (1950) - the popular view is that western civilisation begins with the Ancient Greeks
  • Bernal (1991) argues Classical civilisation has deep roots in Afroasiatic cultures - history suppressed since 18c.
  • Classical Greeks, did not see their philosophy, as original, but derived from the East and Egypt.
  • Evidence classification of GK art
    • striving to imitate nature better
    • archaic
    • classical
    • hellenistic

Nine rhetorics of creativity
  • creative genius
    • found in aesthetics Area of philosophy
    • term originates in mid 18c Derived from the aesthesis (perception)
    • involves looking at how judgements about art and creativity are made.
  • democratic and political creativity
  • ubiquitous creativity
    • creativity as a basic skill to find solutions to problems in 21st life, being resourceful, flexible – contributing to society
    • society (crowd) made up of online Communities of Practice VCOP Group(s) of people, which have an interest in the same topic and are engaged in an activity of sharing their opinions on this topic (creating the cloud)
    • website, wiki blogs, social networks, micro-blogging
  • creativity for social good
    • Only The Brave Foundation can be seen as CSR
    • David Jones CEO Havas (2012) brands today find creative ways to be socially responsible 
    • in this sense CSR fits with the Rhetoric of creativity as a social good;
    • ‘involving co-operative activity and as socially and personally empowering’ (Banaji et al, 2006 p25) 
    • why? What society wants and demands
    • D&AD Student Awards: Unilever open brief link campaign of brand to a social or environmental issue
  • creativity as economic imperative
    • Digital Britain (2009) Report
    • creative skills particularly important to UK economy
    • facilitating creative skills particularly important to economy
    • today’s most innovative companies... succeed by designing their organisations to maximize collaboration’ (Sawyer, 2008 xiii)
    • Google & Ideo (dominant creative models)
    • creative teams practice improvisation (on & offline)
    • good improv involves deep listening skills – working as one, idea goes places wouldn’t as an individual
  • play and creativity
    • divergent thinking activities
    • image surfing
    • brainstorming 
    • improvisational theatre 100 –mile-an-hour thinking 
    • free thinking 
    • creativity as a type of thinking
  • creativity and cognition
    • Csikzentmihayli (1990) Flow
    • psycho-cultural perspective of creativity
    • refers to psychological condition of being creative
    • enjoyment changes perception of time ‘loose-one’s-self’
    • occurs when challenges & skills are high
    • Sawyer (2008) posits flow essential ingredient to creativity
    • most common place flow experienced is when one is in conversation
    • creativity is (and always has been) collaborative 
  • the creative affordances of technology
    • covered OCC new model of creativity (industry)
    • influenced creative curriculum
    • flattening social hierarchies, empowering and connecting creatives
    • communities of practice across disciplines & geography asynchronously or synchronously 
    • new initiative launched next summer ‘connect’ D&AD community ‘richer deeper engagement education and industry’
    • new and exciting opportunities for creatives
  • the creative classroom
    • the Survival of Creativity (2000)
    • traces history of state-funded Art & Design Education
    • first Academies of Art in Italy 14c
    • classical rules perspective, orders of architecture etc
    • scholarly activity ‘fine’ 16c
    • french Academy & Atelier 19c
    • british Art Schools, Arts & Craft: LCA

Art and Design Education
  • Brown (2012) digital technology, event horizon Epistemological shift
  • global community created the cloud single body of knowledge
  • ownership of content has changed implications A & D Education
  • one to many outmoded
  • e-studio
    • online extension studio
    • mimics the professional studio in its online form and creative collaboratives

How do you talk about your creativity?
  • Residues of Mimesis may remain
  • contemporary literature suggests creativity is spoken about by creatives as a thinking and knowledge-generating activity
  • OCC sits in opposition to the Creative Genius rhetoric, where creativity is an innate aptitude for individuals. 
  • the has led to a dualist perspective of real individual creativity against a communal other. 
  • consequences; any form of collaborative creativity is considered of inferior value to independent practice
  • Sawyer (2008) and others argue the opposite that collaborative creativity is a superior type that increases innovation and suits the contemporary networked economy.

ISTD Travel Design Research.

David Popov

"This is an ongoing self initiated project reflecting one of my great loves. I have been fortunate to travel to many different countries and these posters are a visual expression of the experiences I have had along the way."

I like how this set takes an alternative look at representing countries. Rather than using photographs or illustrative landscapes, iconic aspects from each area have been taken and developed into a patterned interpretation. I also like how the design has been confined by a circle and surrounded by a contrast of white space.

Ken Lo

"Catalog design for a Hong Kong classic men's wear brand. The catalog was designed as a travel visual diary which strengthen their brand's new direction - Urban Traveler."

This overall project isn't the route I'd like to go down with my publication, but there is aspects of it that I like. For example the combination of photography and illustrations and the incorporation of travel related items, like tickets.

Mafalda de Lancastre David

I really like the photography used within this publication and how the layout is consistent throughout. The orange colour theme is also great! The supporting website also works well and gave me a good insight as this is something that I will have to consider. The set that has also been made works very well together.

Fabio Furlanis

"Final project for Iuav BA degree. A guidebooks series meant to be sold as a newspaper insert, designed to combine a refined visual impact, a good functionality and a low manufacturing cost."

I feel that this is a really successful set of publications. I love the simplistic style of composition, image and colour, all the aspects work very well together. Again I feel the use of photography is very strong and I think it is definitely something I will try and use myself.

Jonathan Finch

"A brief to highlight remote islands around the world delivered through a promotional package and catalogue. 'A Drop In The Ocean' profiles five different locations in its first edition and aims to inform and inspire the reader about these unique environments. Facts, figures, photographs and a brief history of each island/island group can be seen in the hand-bound catalogue. Corporate stationery to address the customer has also been designed along with individual itinerary booklets and a set of limited edition prints featuring maps of the islands, which are all wrapped into a deluxe package."

With this project I like the the booklets and how the covers are made out of a large photograph. The inside of the main publication is also very simplistic which helps the clarity of the information inside. I like this, but I will have to consider if it is suitable for my audience.

Kasia Ilczyszyn

"Hyggeligt is a personal recollection for my friends and I, who I travelled with to København, Denmark. It is about our time overseas together and all about living in the beautiful city. Hyggeligt, a word that wonderfully encompasses my time spent in København, is a word you can use to describe a moment, experience or situation that brings you cosiness and warmth."

I like the documentary style of this publication and some aspects of what's inside. Although I don't think it works cohesively through the pages.

Eva Markova

"Backpackers concept magazine"

This publication is very tailored to a specific audience of young travellers and I think the design suits them very well. I think I am going to reconsider my audience and narrow it down slightly.

Elena Kaimanova

"Travel Guide for Beluga Vodka"

I like the layout of this publication and I think I will look into paper folded books as an option for my work. The folds create natural separations and I like how the illustration carries across the whole composition.

Ann Klakow

"Find out what Sweden has to offer when you travel by tent. This camping guide is for young people, who want to experience nature and wildlife, as well as the coolest clubs and shops in Stockholm and other cities."

I really like how the fluorescent colour has been incorporated into this design.