Over the past few days I have been collecting business cards from the taxi drivers I have been using, here are some examples...
All of the cards have a similar format where the name and number are pride of place. There is also very little imagery or none at all and they all use basic font types.
Whilst gathering these I have also been talking to the taxi drivers, about what might annoy them and what may make them decide not to pick up particular customers, the main points they said were...
- Don't let in people eating food.
- People that look dodgy have to pay in advance.
- Don't like vandalisation, so they watch people in their mirror.
- No sick
- It is a bad decision to admit to being a fresher as it usually results in overpriced fares.
- Charm the driver.
All these points I think will be a big part in our final piece, but we will need to think of how to word our title to make it describe how you could struggle to flag a cab.
Our main idea or design has come from aeroplane safety cards, they are a big inspiration for all of the points we have been talking about. Here are some examples...
Sourced from: Rohini Rathi
I really like the simple illustration style in this example, I think the limited colour palette looks really effective and helps to link the images together to form a set.
Sourced from: Next Nature
This example demonstrates humour within the piece, I think this would be a good technique for us to use as I believe it will really appeal to the target audience of students. The design in this I think is less effective though as I don't think the colours and layout work very successfully.
Sourced from: Flyer Goodness
I think this is my favourite design style from the 3. The line style illustrations filled with a block colour looks really effective, I also like the choice of colours used in this as it creates a really retro look that is quite popular at the minute, so I think it will appeal to people easily. The composition is also successful and I think it is a structure we could easily base our ideas on.
Sourced from: YouTube
This video demonstrates how the safety card idea an be developed further. I think it is really entertaining and is a clever concept.
Vice Student Guide Research