To begin the development for my practical the aim was initially to have one product that covered all of Vance Packard's 'Marketing Eight Hidden Needs' and create a series of advertisements that focused on each of these needs individually. My fist ideas for these products was a car and a computer, I found it very difficult to find things that applied to all of the needs but these I managed to. Although after some consideration I decided that it would be very difficult to create ads as it would be very difficult to source images and also because I had to cover all of the needs with one item it seemed slightly forced. This led me to rethink my idea for this.
After the realisation about the advertisements I moved my idea to focus on packaging as I felt it would be a lot more relevant to my current practice and allowed me to be a lot more creative. The aim now was to design three individual packagings that each highlighted 2 or 3 of the needs. So it was no longer necessary to find a product that used them all. I then started to list items that I felt could be relevant and then developed it further to include more specific information. The final products that I decided on were: dog food, jewellery and a mobile phone.